Urchin Tracking Module parameters are codes
Dec 14, 2023 17:25:07 GMT 8
Post by account_disabled on Dec 14, 2023 17:25:07 GMT 8
Use links with UTM parameters in your emails UTM that are included in a URL to tell Google Analytics where visitors to that page come from. To use them correctly, you need to define: Campaign origin : Where your visitors come from, that is, where they were before coming to your website. For example: Facebook, Twitter, Newsletter, the name of the website where you posted as a visitor, etc. Medium of the campaign: In this case we refer to the marketing channel responsible for disseminating the link. If the visitor was on Facebook, then the medium must be "social media." If the origin was a newsletter the medium would be "email" and so on.
Some examples of media are: affiliate website; paid media (ppc); Blog; e-mail; social Phone Number List networks; video. Campaign Name : Finally, here you describe the name of the campaign that made the visitor reach your website. This can be the subject or internal name of your email (example: March Newsletter), the name of a special promotion (example: Black Friday 2017) or any other identifier that your company uses. Links with UTM parameters have a standard format that looks like this: Friday-2016 This specific link will tell Google Analytics that our visitor was reading the newsletter, through an email that was sent during Black Friday 2016. Magical, right? And creating a link with this information is very easy, just use Google's Campaign URL Builder .
After knowing how it works, remember to use UTM parameters in all links in all your emails and channels . That will help you measure ROI accurately. 4. Measure results frequently Now that you have configured Google Analytics, created your goals and are using UTM parameters in the links, it is enough to closely monitor the results of your strategy. To do this, log into your Google Analytics account and go to the conversions panel. Click on goals and then "Overview." Now scroll down the screen and select “Source/Media”. You will see a screen like this: email marketing roi Click on the option that has email as the medium and see the full report: email marketing roi.
Some examples of media are: affiliate website; paid media (ppc); Blog; e-mail; social Phone Number List networks; video. Campaign Name : Finally, here you describe the name of the campaign that made the visitor reach your website. This can be the subject or internal name of your email (example: March Newsletter), the name of a special promotion (example: Black Friday 2017) or any other identifier that your company uses. Links with UTM parameters have a standard format that looks like this: Friday-2016 This specific link will tell Google Analytics that our visitor was reading the newsletter, through an email that was sent during Black Friday 2016. Magical, right? And creating a link with this information is very easy, just use Google's Campaign URL Builder .
After knowing how it works, remember to use UTM parameters in all links in all your emails and channels . That will help you measure ROI accurately. 4. Measure results frequently Now that you have configured Google Analytics, created your goals and are using UTM parameters in the links, it is enough to closely monitor the results of your strategy. To do this, log into your Google Analytics account and go to the conversions panel. Click on goals and then "Overview." Now scroll down the screen and select “Source/Media”. You will see a screen like this: email marketing roi Click on the option that has email as the medium and see the full report: email marketing roi.