MACK Trucks and you want to get more

Aand scale your reach. But your conversion rate will generally be lower. You also run the risk of being marked as spam as your email may completely fail your prospects. Dont despair though theres a sweet spot between quality and quantity. Its where you tailor your prospecting to a specific segment then create a template tailored to that exact audience. Building relationships Id like to pause here for a second as there is a lot of emphasis on relationship building in link building. And its true When you forge a relationship with a publisher or business owner you can continue to repurpose them for links and other collaborations. Which is totally amazing. But not everyone has time for that and some people are hesitant to begin.

That journey for various reasons. The next best thing is to make a superfast personal connection especially when youre cold emailing. Instant personal connection Its similar to how someone easily connects with a song image or quote from a movie. Imagine youre at a party talking to a stranger Digital Marketing Service and five minutes later you find out that he loves RuPauls Drag Race too. They both start freaking out for the next hour just joking about how Symone slayed the runway and Kandi Muse threw shade at Utica and you get the idea So how do you make that quick connection with someone you dont know First it classifies.



Them into a very specific category based on things like their topic angles their audience or their goals. Then research their language interests problems etc. and then you theme your outreach template accordingly. Lets discuss how that would work in reallife link building. Segmentation example Lets say youre  people interested in your new ecommerce platform to order parts. Since you dont really have a big linkable asset you decide to run a guest posting campaign. Now you need prospects to present content. Extensive prospecting The most obvious way to build a list of prospects is to look for sites that have trucking content.